06-00957
Click on image to view high resolution
06-00957
Click on image to view high resolution
06-00957
Click on image to view high resolution
06-00957
Click on image to view high resolution

Blossom with Grace – Jasmine Tea Bag Collection

[Packaging]

Client

Farmers’ Association of Huatan, Changhua County

Design

PH7 Creative Lab, Taichung City


Huatan Township in Taiwan was the major production area of jasmine in the 1960s. Today, the crop area has declined from 180 to 20 hectares. In order to renew this local industry, an alliance of farmers launched the brand Jasmine Huatan and developed jasmine-related products. This packaging design for tea scented with jasmine presents the traditional Ruyao and Chinese painting pattern of jasmine, illustrating the fresh and graceful character of the product. The high-contrast combination with the upmarket red gift box fosters an appealing overall impression.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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