Blossom with Grace – Jasmine Tea Bag Collection
Farmers’ Association of Huatan, Changhua County
PH7 Creative Lab, Taichung City
Huatan Township in Taiwan was the major production area of jasmine in the 1960s. Today, the crop area has declined from 180 to 20 hectares. In order to renew this local industry, an alliance of farmers launched the brand Jasmine Huatan and developed jasmine-related products. This packaging design for tea scented with jasmine presents the traditional Ruyao and Chinese painting pattern of jasmine, illustrating the fresh and graceful character of the product. The high-contrast combination with the upmarket red gift box fosters an appealing overall impression.