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Beksul Real Brunch Pasta

[Food Packaging]


CJ Cheiljedang, Seoul


CJ Cheiljedang, Seoul

Creative Direction

Jisun Kim, Kangkook Lee

Graphic Design

Seungpyo Lee, Hyunjoo Lee

The Real Brunch Pasta series is an easy-to-cook product, targeting young consumers. The design elements, such as the pasta noodles and the logotype, are portrayed as rough illustrations, while the food is shown in actual images. The free arrangement of the design elements creates a look that is fun and bright. In addition, a brunch recipe on the back of the packaging makes the product easy to use. The packaging type is a standing pouch, which has the advantage of making the product very visible when shelved. The paper material gives it a natural texture and also provides a convenient experience, as it can be torn open easily.

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This project can be found in the
International Yearbook Communication Design 2016/2017.