06-01123
Click on image to view high resolution
06-01123
Click on image to view high resolution

The Crumbsies

[Gift Packaging]

Client

Akis Petretzikis Ltd., Agia Paraskevi, Athens

Design

busybuilding, Athens

Account Management

Effie Komninou

Creative Direction

Dimitris Gkazis

Graphic Design

Maria Kefala

Printing

Paris Orfanos, La Petite Jumelle, Athens

Production

Akis Kantartzis

Text

Sissy Caravia

The packaging design for The Crumbsies, a corporate Christmas gift by Akis Petretzikis aims to represent the chef’s particular style with regard to both content and design. The custom-made box features a set of four characters, representing the biscuit collection inside. These key visuals consist of a common main frame with varying details on each side, thus linking a different character to each of the four biscuit flavours. In addition, by rotating the top, the customer can create new mix-and-match characters, thus offering an option of personalisation in line with the chef’s overall image.

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