06-01160
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06-01160
Click on image to view high resolution
06-01160
Click on image to view high resolution
06-01160
Click on image to view high resolution
06-01160
Click on image to view high resolution

Dr. P. Lacebo Drops

[Beverage Packaging]

Client

Dr. P. Lacebo, Westhausen

Design

abraxas design – Büro für Gestaltung, Westhausen

Concept/__Text

Riccarda Mueller

Creative Direction/Art Direction

Riccarda Mueller, Patricia Doleschel, Christine Doleschel


Pseudo-medical preparations have been developed, designed and manufactured in-house as humorous gift articles under the label “Dr. P. Lacebo” since 2011. The packaging design for a new product series consisting of five fine brandies imitates the look and feel of a medicine bottle. The labels humorously and ironically indicate different areas of application and promote, for instance, raspberry brandy as an anti-senility tonic. The monochrome design is a successful contemporary and original interpretation of traditional pharmacy labels.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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