06-01172
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06-01172
Click on image to view high resolution
06-01172
Click on image to view high resolution
06-01172
Click on image to view high resolution

Good Eggwhites

[Food Packaging]

Client

Pumperlgsund GmbH, Munich

Design

MING Labs GmbH, Munich

Design Team

Sergey Skip, Christoph Gromer, Gerhard Seizer

Project Management

Jan Göktekin, Pumperlgsund GmbH Stefan Hörmann, MING Labs GmbH

Technical Lead

Fabian König, Pumperlgsund GmbH

Text

Henning Müller-Dannhausen, Kristina Würz

Good Eggwhites is a novel product for athletes and dieters. The proteincontaining food is made of 100 per cent organic egg whites. The PET bottle has been enhanced with white colouring and varnish, giving it a high-quality look. Its translucent material shows the fill level and the texture of the product. The packaging design, with its attention-grabbing quality at the point of sale, has the feel of an egg shell. Instead of a label, the print on the bottle looks distinctive and convincingly explains the new product on the back.

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