06-01305
Click on image to view high resolution
06-01305
Click on image to view high resolution
06-01305
Click on image to view high resolution

Holcim Agrocal

[Sustainable Packaging]

Client

Holcim Croatia

Design

STUDIO SONDA, Vi_inada

Art Direction

Martina Siroti_ Pavleti_

Creative Direction

Jelena Fi_ku_, Sean Poropat

Graphic Design

Andrej Glavi_i_

Illustration

Eugen Slavik

Project Management

Julija _koro

Agrocal powder is a natural, eco-friendly source of calcium and magnesium that increases soil fertility. In order to reach urban gardeners, it is now launched in small packages of 4 kg made from ecological, easily degradable paper, with a decorative single-colour print. Each package comes in a wooden box that is intended to be reused by gardeners. Different motivational sayings are carved into the box. Thanks to its stackability, this product becomes an independent entity which need not fight for a place on the shelves in the usually crowded agricultural supply stores.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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