06-01403
Click on image to view high resolution
06-01403
Click on image to view high resolution

Hopfmeister Microbrewery

[Beverage Packaging]

Client

Hopfmeister, Munich

Design

Gallo Design, Munich

Art Direction

Marc Gallo

Hopfmeister beers are a mix of Bavarian heritage and a humorous approach to design and storytelling. Ingredients and craftsmanship are taken seriously, whereas the Hopfmeister brand and its concept created by a group of designers are amusing. The label design comprises a series of different versions, which, according to each individual beer type, illustrate a unique taste experience and show a mix of vintage and modern elements with patterns made of steel engravings, and a typography combining letterpress and classic styles. The names of the beers, in particular, create an appealing quality, while the colour coding along with matching illustrations tells funny stories.

You want to submit your projects to the Red Dot Design Award? Please enter here.

back