06-01462
Click on image to view high resolution
06-01462
Click on image to view high resolution

Dr. Reckhaus Fly Trap

[Packaging]

Client

Reckhaus AG, Gais, Appenzell Ausserrhoden

Design

Alltag, St. Gallen

Camera

Jelena Gernert, Jelena Gernert Productions, St. Gallen

The Dr. Reckhaus fly trap represents insect repellent for indoor use with high ecological standards, thus reducing or avoiding the use of biocides. The packaging design also raises awareness for the value of insects. The product packaging has two components in order to clarify both the ecological aspects and the control aspect for the consumer. The outer packaging component in orange has a signal effect at the point of sale, while the interior white packaging component underlines the insect-friendly properties. The product promise is successfully conveyed by the quote, the text and also a reference to further information on the Internet.

You want to submit your projects to the Red Dot Design Award? Please enter here.

back