06-01466
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Deage

[Cosmetics Packaging]

Client

Legart Forschungsatelier, Pour Legart GmbH, Raubling

Design

Clormann Design GmbH, Penzing

Art Direction

Michaela Vargas Coronado

Creative Direction

Marc Clormann


Based on biomimetic molecular structures, the packaging design of this cosmetics line conveys an urban, sculptural aesthetic, which emphasises the innovative quality of the brand. Haptically appealing contours are reminiscent of a worry stone and attract attention at the point of sale. Due to its colour, the elegant wordmark creates a strong contrast to the dark box and is also tangibly embossed. The material of the outer packaging equally reflects the exclusive concept of this product series.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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