Client: TOBS Theater Biel Solothurn, Biel, Switzerland
Promotional Poster
Brands Ahead
The study “Brands Ahead – The Brand’s Fitness for the Future” investigates the criteria and mechanisms that can help analyse, operationalise and secure the future sustainability of brands. The logo symbolises a glance behind each brand and the uncovering of its success factors. The complementing poster series applies this promise to specific brand logos, showing well-known logo elements in a modified arrangement. The logo marks the starting point for discovering the inner brand context.
Credits
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Client:GREY Germany, Düsseldorf
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Client:TNS Infratest, Munich
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Client:Deutscher Markenverband, Berlin
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Client:Deutscher Marketing Verband, Düsseldorf
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Design:GREY / KW43 BRANDDESIGN, Düsseldorf
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Creative Direction:Rüdiger Goetz, Jürgen Adolph
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Art Direction:Sabine Schönhaar, Dennis Melskotte
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Account Management:Michael Rewald