06-01572
Click on image to view high resolution
06-01572
Click on image to view high resolution
06-01572
Click on image to view high resolution

innisfree Jeju Perfume Note

[Cosmetics Packaging]

Client

innisfree Corporation, Seoul

Design

innisfree Design Team, Seoul

Creative Direction/Graphic Design

Mi-Young Park

Product Design

Mi-Young Park

The Jeju Perfume Note is a perfume line consisting of five scents inspired by the flair of the Korean holiday island Jeju. Based on a travel diary, the packaging follows a clear design concept. When opened, the packaging is reminiscent of a book cover. The written record of scents on the inside of the packaging accentuates the high-quality impression. The transparent perfume bottle allows the decorative image behind it to shine through. After the product is taken out of its book-like cover, the cover can be reused for storing small items.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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