innisfree Jeju Perfume Note
innisfree Corporation, Seoul
innisfree Design Team, Seoul
Creative Direction/Graphic Design
The Jeju Perfume Note is a perfume line consisting of five scents inspired by the flair of the Korean holiday island Jeju. Based on a travel diary, the packaging follows a clear design concept. When opened, the packaging is reminiscent of a book cover. The written record of scents on the inside of the packaging accentuates the high-quality impression. The transparent perfume bottle allows the decorative image behind it to shine through. After the product is taken out of its book-like cover, the cover can be reused for storing small items.