06-01805
Click on image to view high resolution
06-01805
Click on image to view high resolution

Allvit SONG-RA Line

[Cosmetics Packaging]

Client

Coway Co., Ltd., Seoul

Design

Coway Co., Ltd., Seoul

Creative Direction

Won Hee Lee

Packaging Design

Soo In Jung, Joo Yeon Lee

Allvit SONG-RA is a premium cosmetics line made by fermenting rare, valuable ingredients. With its concise lines, the container motif reinterprets the traditional image of Korean fermenting. The metallic texture of the cap has an artisan look, while the comb pattern symbolises the brand philosophy. The spatula holder at the bottom of the cream container easily and cleanly stores the spatula and was designed to blend in with the shape of the container. The lower component of the outer packaging can be fanned out like a petal once the lid has been removed.

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