Corporate Publishing

MYKITA Campaign 2014

For the sixth MYKITA campaign family, friends, models and the photographer Mark Borthwick gathered on the volcanic island of Lanzarote in Spain. All of the photos were taken with an analogue Leica camera without any extra lighting. The prism-like colour effects, created by the overexposure of the film, are typical for Borthwick’s spontaneous style. This year’s campaign has been published in an art edition set, which features a photo book and a limited set of art prints, signed and numbered by the artist.

Red Dot