06-02041
Click on image to view high resolution
06-02041
Click on image to view high resolution

Chuxin – Masterpiece Danzhu

[Packaging]

Client

Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu

Design

Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu

Graphic Design

Shan Chunhao, Pan Xian, Fu Yan


The image used in this packaging design for the tea brand Danzhu shows the figure of a Chinese Chan master and his hairstyle, combined with the pictographic depiction of a tea tree, giving it a Zen quality. The design employs painting and other expressive techniques, while materials including paper flannelette are used to create the texture of tea, bringing to life the original experience of tea culture. The techniques include hot stamping, black stamping and light oiling to appropriately reflect the brand value.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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