06-02158
Click on image to view high resolution
06-02158
Click on image to view high resolution

Zhangfei Beef

[Food Packaging]

Client

Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu

Design

Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu

Graphic Design

Zou Yong, Chen Wen, Pan Xian

Inspired by the inner temperament of its own brand culture, the packaging design of Zhangfei Beef carries the signature of antique facial make-up from the Chinese Three Kingdoms culture. The patented Motai box technology is used to pack irregular pieces of beef, showing the shape directly in a unique style. In add-ition, the box is reusable as a mask. The traditional brand image thus becomes flexible and intimate, deepening the interaction with the consumer. The packaging is part of the relaunch of a traditional Chinese brand against the background of current fashion and culture.

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