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innisfree My Body

[Cosmetics Packaging]


innisfree Corporation, Seoul


innisfree Design Team, Seoul Project Eddy, Seoul

Art Direction/Product Design

Ji-Hye Park, innisfree

Creative Direction

Mi-Young Park, innisfree

Graphic Design

Ji-Hye Park, innisfree Ye-Da Cho, Da-Yeon Park, Project Eddy

The packaging design of this flavoursome cosmetics line focuses on the simple depiction of its main ingredients, such as jasmine or gardenia. Moreover, the simplified illustrations are featured in a hand-drawn style, which communicates a feeling of warmth and comfort. The shape of the flacon was inspired by a reagent bottle, which stands for the distinct identity of the brand. The colourful and transparent bottle glitters like glass as it catches the light. The cap is delicately engraved with the logo, featuring a warm brown hue and a matt finish so as to enhance its natural impression.

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This project can be found in the
International Yearbook Communication Design 2016/2017.