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Bath & Nature

[Cosmetics Packaging]


Nature Republic, Seoul


Nature Republic, Seoul

Creative Direction

Suk Jae Jung

Graphic Design

Young Jun Jeon, Wan Tae Kim Momentum, Seoul

Product Design

Tae Min Kim, Hyemi Kim

Bath & Nature is a body-care line by the brand Nature Republic. In order to express a mysterious atmosphere, five types of natural fragrances are embodied in concise yet fairy-tale-like imagery. Colourful illustrations are portrayed to take customers on an imaginary journey to an exotic island, to enrich their experience when showering. Colour gradation has been used on the packaging in order to convey a sweet and fresh aroma. The colour applied to each lotion and wash packaging is different, so that customers can easily distinguish the products.

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This project can be found in the
International Yearbook Communication Design 2016/2017.