Gift Packaging

Paris Baguette

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In order to differentiate the gift packages of Paris Baguette from competing products, a series of illustrations of various characters was selected to represent the brand image. The design of each package makes a witty, charming and luxurious impression and features the image of a traditional bakery. Examples of the fun illustrations include a French poodle riding a bicycle with a cake, a patissier bear driving a Citroën car and a Parisian boy in a hot-air balloon. With this imagery and the brandappropriate colour scheme, the packaging aims to appeal to consumers with its warm and friendly design.

Red Dot

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