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Pepsi Prestige Bottle

[Beverage Packaging]


PepsiCo, Purchase, New York


PepsiCo Design & Innovation Center, New York
Karim Rashid, New York

With the introduction of the sleek aluminium Pepsi Prestige bottle, the Pepsi experience is enhanced across the range, including Pepsi, Pepsi MAX and Diet Pepsi. Its shape reflects the Pepsi heritage by taking its inspiration from earlier classic glass designs in their most recognisable and simplified form. The smooth aluminium finish is cool to the touch, communicating the refreshment of the product inside. Subtle graphic patterns and vibrant colours capture the eye and differentiate between the variants. The clean shape allows for countless designs to be incorporated into future versions of the Prestige bottle.

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This project can be found in the
International Yearbook Communication Design 2016/2017.