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Harvest Bag

[Sustainable Packaging]


Fengfan Farm Products, Jintan


Rong, Shanghai

Woven bags are the most traditional packaging used for cereals in China, due to their low price and ease of production. However, used woven bags create a huge amount of non-recyclable waste, posing a severe burden on the environment. Harvest Bag can be easily recycled into a fashion bag for shopping due to its high durability. Combined with stylish visual effects and reinforced material properties, the empty bag is given a new life. The simple bag, without excessive patterns and colours, is in keeping with the core design, indicating the concept of environmental protection as advocated by the brand.

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This project can be found in the
International Yearbook Communication Design 2016/2017.