Click on image to view high resolution


[Food Packaging]


Holstein Ei


Smurfit Kappa Germany
Martin Jutzie

Graphic Design

Karsten Behlke

The Panorama egg packaging for four eggs combines an open and transparent presentation with a high degree of product protection. Its brown material with the customised sticker gives the product an organic impression, creating a sustainable look and feel. The packaging design concept, unique in the German market, is based on the insight that all customers will open traditional egg boxes to ensure that the product is not damaged. The appealingly shaped element in the centre provides an ideal space for branding the product and is visible from any shelf position in the supermarket.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.