06-03246
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Burger King Halloween Whopper

[Food Packaging]

Client

Burger King, Miami

Design

Turner Duckworth, London/San Francisco

Account Management

Nicola Eager

Creative Direction

Clem Halpin

Graphic Design

David Blakemore, Boyko Taskov

Head of Design

David Turner, Bruce Duckworth

Illustration

Geoffrey Appleton

Production

James Norris


As a seasonal design for Halloween, Burger KingNULLs Whopper packaging highlights a brand identity which proves that it is in touch with its guests. It’s not just the packaging that is inspired by Halloween but also the product itself, the most iconic being the Halloween Whopper sandwich with its A1 BBQ-flavoured black bun. The packaging to accompany the range needed to celebrate the festival, as well as be fun and engaging for guests. Accordingly, the Halloween Whopper has been dressed up as a white-bandaged mummy, which contrasts with the black bun Whopper when unwrapped.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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