06-03257
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KETTLE® Chef’s Signature Range

[Food Packaging]

Client

Kettle Foods, Norwich

Design

Turner Duckworth, London/San Francisco

Account Management

Monica Annesanti

Artwork

Sebastian Cox

Creative Direction

Clem Halpin

Graphic Design

Jessie Froggett, John Randall, Christian Eager

Head of Design

David Turner, Bruce Duckworth

Photography

Steve Baxter

The task was to create the visual identity and packaging design for this company’s new premium range, Chef’s Signature. The new design had to communicate the expertise of KETTLE Chef Chris Barnard, the source of the ingredients, the lovingly crafted messaging and premium cues, whilst being differentiated from other KETTLE ranges. The solution uses the Chef’s chopping board as a holding device that contains all the product information and a natural background for the ingredients. The distinctive colour scheme of the foil bags enables easy product differentiation, while the key visual has an appetising look.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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