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Chic and Light the New White!

[Cosmetics Packaging]


Yuhan-Kimberly, Seoul


Yuhan-Kimberly, Seoul

Art Direction

Haein Kim


Yoonseon Kang, Sara Lee

Creative Direction

Jungwoo Choi

The packaging design for White Tampons was created so that women can carry these tampons around openly. The patterns and colours of the triangular boxes look trendy and chic, thus lacking any association with sanitary products. The combination of the two different designs in the product set achieves a visually appealing effect. The tampon packaging is available as a pack of two or six, which easily fit into a handbag. Each triangular package contains three tampons with applicators.

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This project can be found in the
International Yearbook Communication Design 2016/2017.