DeliK’ – Delicious Kitchen
Rudolf und Robert Houdek GmbH, Starnberg
Markenliaison GmbH, Munich
DeliK’ is a new brand by an established sausage manufactory, offering different meatball snacks. The task was to create a young and creative look with a personal touch that customers can identify with. Accordingly, each logo features a different portrait of a real employee recommending their favourite product. Therefore, the packages show a real face, which makes them personal and approachable for the customer. A slate background highlights the vegetables, photographed from above in a seemingly randomised arrangement. Large hand-drawn chalk lettering for the product names completes the design and gives the line a home-cooked touch.