06-03645
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Chamaeleon Cup ­ Noodle Cover

[Food Packaging]

Client

Nongshim, Seoul

University

Dongseo University, Busan

Design

Seong Im Kim, Min Hee Kim, Jin Wook Oh, Eun Bee Lee, Ryeon Joo Chu, Dongseo University


It takes four minutes to make these instant noodles into a warm meal. In order to assure the consumer is not bored while waiting, the cup is equipped with a special cover. As soon as hot water is poured into the cup and heat develops, the cover changes its appearance. First, its picture shows the unchanged ingredients. In the following minutes, the picture creates the impression as if one is watching the cooking process until, finally, the picture shows the ready noodle meal.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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