Bodegas La Púrisima, Yecla, Murcia
Ruska, Martín, Associates GmbH, Berlin
Art Direction/Creative Direction
Paula Cano, Joao Colaco
Consentido is a wine line from a vineyard cooperative in southeastern Spain offering five wines made from just one grape. To depict all influences such as climate, technical requirements and soil properties in an artistic manner, the individual labels show a coherent collage, combining sophisticated colours and hot foil stamping with illustrations. Icons taken from weather maps and fragments of photographs provide an experience of the wine-growing region, aesthetically demonstrating the manifold factors which make up the taste of the wine in the end. Short poetic texts on the back label, set in puristic typography, continue the story.