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Soyuz Coffee Roasting, Moscow


Skybox Design Agency, Amsterdam

The Paretto brand targets sophisticated, educated Russians. The task of this packaging concept is based on the product promise of subtle coffee nuances and the highest quality. By creating a high-end feel for the brand, a specific visual language was created. In addition, mystical coloured shapes were chosen to represent each blend. The basic colour of black in combination with detailed pictograms fosters a unique design language to strengthen the brand image. This has resulted in distinctive packaging, which effectively increases market share.

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This project can be found in the
International Yearbook Communication Design 2016/2017.