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Lao Tzu Liquor

[Beverage Packaging]


Lao Tzu Liquor Co., Ltd., Anhui


Shenzhen Yuto Packaging Technology Co., Ltd., Shenzhen

Art Direction/Graphic Design

Chen Ying Song

Full of oriental aesthetics and Zen inspiration, the packaging design of the Lao Tzu Liquor makes a strong visual impact. The packaging shows a contemporary interpretation of the traditional craft of making black pottery. Lao Tzu was the founder of Taoism, therefore the design employs the most symbolic image of Taoism and black pottery to interpret the essence of this philosophy. All packaging materials are sourced from the product’s original location. The elegantly shaped bottle comes in artistic cardboard packing. The overall impression piques the customers’ buying interest and highlights the value of the gift.

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This project can be found in the
International Yearbook Communication Design 2016/2017.