06-03826
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06-03826
Click on image to view high resolution
06-03826
Click on image to view high resolution
06-03826
Click on image to view high resolution
06-03826
Click on image to view high resolution
06-03826
Click on image to view high resolution

KFC

[Food Packaging]

Client

KFC Russia, Moscow

Design

Depot WPF, Moscow

Account Management

Elena Kirillova

Art Direction

Nikita Ivanov

Copywriting

Fara Kuchkarov

Creative Direction

Alexandr Zagorsky

This KFC packaging design was relaunched in Russia as part of a shift in global brand platform. The challenge was “to change everything without changing anything”. The new design intends to get closer to the consumers. With strong colours and distinctive typography, the design achieves an iconographic effect and has an appealing look. Moreover, the eye-catching colour coding in itself already enhances product differentiation and focuses on the signature dishes and branded products. The incorporation of photos likewise emphasises the brand character.

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