06-03831
Click on image to view high resolution

ID Jons

[Beverage Packaging]

Client

ID Jons, Moscow

Design

Svoe Mnenie, Moscow

Art Direction

Yaroslav Zheleznyakov

Creative Direction

Andrey Kugaevskikh

Illustration

Antonina Shvets

Alexander is a well-known beer blogger in Russia. More recently he became a brewer with the brand name ID Jons. Inspired by the name, this packaging design focuses on the topic of identification. The design adds humour by placing identikit portraits of persons who resemble famous people on the labels. This imagery is a fairly revolutionary solution for the label, even in the craft beer category, but it allows this beer to stand out and attract new experience hunters. The key visuals are supplemented by style names relating to the characters of the different beer types.

You want to submit your projects to the Red Dot Design Award? Please enter here.

back