07-01953
Click on image to view high resolution
07-01953
Click on image to view high resolution
07-01953
Click on image to view high resolution
07-01953
Click on image to view high resolution
07-01953
Click on image to view high resolution

New Baraka – Building a Home with 30,000 People

[Website]

Client

YOU Stiftung – Bildung für Kinder in Not, Düsseldorf

Design

denkwerk gmbh, Cologne

Commissioned by an aid organisation, the microsite seeks to raise support for 30,000 slum inhabitants in Senegal’s capital Dakar. The design skilfully uses storytelling: happy images, which appear like animated illustrations, as well as attentively developed audio and movement effects seek to convey the positive energy of everyone involved. Due to the site’s clear structure, visitors can easily understand the project and then donate via mouse-click for building new houses or educational and care facilities.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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