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The 5th Poster Design Competition of Fine Arts College

[Event & Exhibition Poster]


Shanghai Normal University, Fine Arts College, Shanghai


Zhengshan Rao, Shanghai

Created as an entry to a fine arts competition, this work sounds out the possibilities of poster design. A signal effect is achieved through radiant colours and a generous division of space. The mysteriously blurred depiction leaves a lot of room for the imagination. With the cut font and some areas left white, the poster is reminiscent of its basic material: paper. Moreover, the impression of an open book is created, increasing the onlookers’ attention for the message supplied

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This project can be found in the
International Yearbook Communication Design 2016/2017.