08-02744
Click on image to view high resolution
08-02744
Click on image to view high resolution

#NoiseShooting

[Event & Exhibition Poster]

Client

Hong Kong Professional Photographers Network, Hong Kong

Design

A Green Hill Communications Limited, Hong Kong

Art Direction

Kenson Hui

Creative Direction

Raymond Kar Kit Tam

Image Editing

Joe Lam, Ray Man Photography, Hong Kong

Photography

Raymond Ng, Ray Man Photography, Hong Kong

Printing

Ming Sum, Intech Graphics, Hong Kong


With a population of 7.3 million, about 347 vehicles for every kilometre of road and construction sites at every street, Hong Kong ranks among the noisiest cities in the world. This fact stands behind the theme “Noise Shooting” for the 12th exhibition by the Hong Kong Professional Photographers Network. This poster was created to not only look “noisy”, it takes this idea even one step further. Realised in continuous shots, it shows the face of a stressed-out man yelling out in frustration. The individual shots were then arranged to form the number “12”. The noisy, unharmonious and even disconcerting feel was then further enhanced by using freehand calligraphy that looks untidy and purposefully jittery in the true sense of the word. Using a UV flatbed printer, the design was then printed on bubble wrap, familiar to many as simple packaging material, encouraging viewers of the poster to pop the bubbles on the wrap and thus contribute to the overall surrounding noise of the city.

Statement by the jury

The concept and realisation of this poster is the result of an outstanding approach. The idea to print it on bubble wrap is remarkable and original, as it makes the work truly interactive and directly confronts viewers with the topic of noise. In addition, the visual idea also convinces with continuous photographic shots that augment the sense of the yelling depicted.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.

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