08-02978
Click on image to view high resolution
08-02978
Click on image to view high resolution

Coca-Cola Contour 100

[Poster Series]

Client

The Coca-Cola Company, Atlanta

Design

Turner Duckworth, London/San Francisco

Account Management

Jessica Rogers

Creative Direction

Sarah Moffat

Design Direction/Photography

Brian Steele

Graphic Design

Brian Steele, Drew Stocker, Nicole Jordan

Head of Design

David Turner, Bruce Duckworth

Illustration

Drew Stocker, Nicole Jordan

Production

Craig Snelgrove


In 2015, the Coca-Cola contour bottle turned 100. The posters for this anniversary provide a modern, bold interpretation of the product. Due to the high brand awareness they do not require any words; the outline of the bottle and the corporate colour achieve immediate recognition. Poster one illustrates the company’s original demand that the bottle needs to be recognisable even when it is broken. Poster two ingeniously plays with the retraction of the glass bottle shape, revealing the 100th anniversary number.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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