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Coca-Cola Contour 100

[Poster Series]


The Coca-Cola Company, Atlanta


Turner Duckworth, London/San Francisco

Account Management

Jessica Rogers

Creative Direction

Sarah Moffat

Design Direction/Photography

Brian Steele

Graphic Design

Brian Steele, Drew Stocker, Nicole Jordan

Head of Design

David Turner, Bruce Duckworth


Drew Stocker, Nicole Jordan


Craig Snelgrove

In 2015, the Coca-Cola contour bottle turned 100. The posters for this anniversary provide a modern, bold interpretation of the product. Due to the high brand awareness they do not require any words; the outline of the bottle and the corporate colour achieve immediate recognition. Poster one illustrates the company’s original demand that the bottle needs to be recognisable even when it is broken. Poster two ingeniously plays with the retraction of the glass bottle shape, revealing the 100th anniversary number.

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This project can be found in the
International Yearbook Communication Design 2016/2017.