Client: LOTTE DUTY FREE, Seoul, South Korea
Book
8 to 13 hertz. Creative theories for the deeply relaxed.
The authors of this book, two advertising creatives, set out on a journey to learn more about creativity, offering self-deprecating creative theories for the deeply relaxed. In an amusing way, they have compiled their own experiences, insights and theses from more than 20 years in the advertising industry in a not entirely serious literary work. As a “fictional non-fiction book”, the appealingly illustrated publication grants entertaining and authentic insights into the daily routines of copywriters and art directors, and their challenge of finding ideas without losing themselves.
Credits
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Client:Hundert Grad Kommunikation GmbH, Frankfurt / Main
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Design:Hundert Grad Kommunikation GmbH, Frankfurt / Main
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Concept / Text:Jochen Klein
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Art Direction / Graphic Design:Stefan Wolf
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Production:Jürgen Truschkowski