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Re-Think Bitumen

[Pictogram System]

Client

Albrecht Supply Concepts GmbH, Meerbusch

Design

Lockstoff Design GmbH, Grevenbroich

Creative Direction

Susanne Coenen, Nicole Slink

Graphic Design

Katja Kleefeld

This pictogram system was created for a company which reuses residues from refining processes as bitumen. The self-explanatory pictographs help the internationally operating enterprise to communicate without using text. The black and orange lines harmonise with the company logo. Despite its strong minimalism, the sign system has a playful lightness and is versatile as it can be used for the depiction of professional knowledge as well as for functional purposes, such as navigational elements on the website.

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