09-01424
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09-01424
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09-01424
Click on image to view high resolution
09-01424
Click on image to view high resolution
09-01424
Click on image to view high resolution

adidas Group – How We Create the New

[Magazine]

Client

ADIDAS AG, Herzogenaurach

Design

Strichpunkt Design, Stuttgart/Berlin

“Creating the New” characterises the brand strategy of sporting goods manufacturer adidas until 2020. The maga-zine introduces some of the initiatives in three strategic choices the Group will focus on: Speed, Cities and Open Source. The design draws attention to the aspiration for new, surprising solutions by employing a slanted cut, dynamically shifting blocks of text and by using varied materials. The aesthetically balanced use of bold face type is a prominent feature, which lends the magazine a striking graphic effect.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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