Client: LOTTE DUTY FREE, Seoul, South Korea
Neuer Umschau Buchverlag – Katalog 02/15
The Umschau Publishing Catalogue 02 /15 showcases the company’s vision to publish catchy, entertaining and high-quality books on food, cooking, leisure and lifestyle. These books are presented in a manner suited to the different target groups, thus enhancing their charm as a source of information that delights with both a visual and tactile experience. “What’s behind…?” is the common thread within the catalogue, starting with the grey paperboard cover material (Multicolor Mirabell) as the base of the book production. It constitutes the main feature of the design, due to the unusual choice of material and an unconventional use of page swapping with a coated inner side by which the transition from cover to content goes smooth without any haptic incongruity. The spot colour neon orange turns the logo on the grey cover into a real eye-catcher, set against the monochrome vector graphics in vintage style. Inside, infographics matching the topics take up the core question of the project and lead over to the respective themes of the pages that follow.
Begründung der Jury
The design of this publishing house catalogue goes way beyond what other publishing houses present. Backed up by additional information, the magazine-style catalogue stages the publications in a highly inspiring manner that is a pleasure to read. Alongside a varied text-image ratio and concise imagery, the work convinces through the use of selected paper that is pleasant to the touch.
Credits
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Client:Neuer Umschau Buchverlag GmbH, Neustadt an der Weinstraße
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Design:Neuer Umschau Buchverlag GmbH, Neustadt an der Weinstraße
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Creative Direction:Tina Defaux
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Graphic Design:Tina Defaux, Julia Kirch
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