09-03764
Click on image to view high resolution
09-03764
Click on image to view high resolution
09-03764
Click on image to view high resolution

Bottom Up Typography

Client

Aprimano Consulting GmbH, Bonn

Design

Grey Germany/KW43 Branddesign, Düsseldorf

Account Director

Alina Tölke

Art Direction

Sabine Schönhaar, Anna Kemper

Copywriting

Isabelle Müller

Creative Direction

Jürgen Adolph

Managing Director

Michael Rewald

Managing Director Creation

Rüdiger Goetz

The Bottom Up typographic design was commissioned by Aprimano Consulting, a strategy consultancy for managers, the philosophy of which is to “be dif-ferent and make the thinkable possible”. True to this maxim, the typography reverses the usual reading direction from top to bottom. The design can be used in diverse media and applications. Going consistently against the grain, the typography compels the reader to rethink while reading and provides a vivid illustration of creative thinking.

You want to submit your projects to the Red Dot Design Award? Please enter here.

back