10-00498
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what a b what a b what a beauty

[Poster Illustration]

Client

beierarbeit GmbH, Bielefeld

Design

beierarbeit GmbH, Bielefeld

Graphic Design

Christoph Beier

Illustration

Prof. Heinz Beier, Christoph Beier

This four-part poster series interprets a Dadaist poem, which plays with letters, rhythms and meanings by transferring the poetry into depictions of the creative work of a designer. The poster motifs entitled “see”, “think”, “feel” and “innovate” reflect the core tasks of visual design. The content is brought to the fore through a minimalist style and symbolic imagery. In line with the appreciation of design tasks, the works feature a high level of workmanship: the posters are printed in 1/0 colour dry offset on lightweight paper and presented in a cardboard sleeve with letterpress.

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