10-01437
Click on image to view high resolution
10-01437
Click on image to view high resolution
10-01437
Click on image to view high resolution
10-01437
Click on image to view high resolution

Yiayia and friends

[Illustration]

Client

Ergon Foods, London

Design

Beetroot Design Group, Thessaloniki

Artwork

Mike Rafail

Creative Direction

Vangelis Liakos, Alexis Nikou

Ergon Foods, a company promoting Greek products, commissioned the design of a series of specialties, tools and accessories. In the context of this campaign, a colourful world of illustrated characters was created. Yiayia, which means “granny” in Greek, is the main protagonist here. The illustrations convey a Greek flair with a modern, fresh style. By adopting a child’s-eye perspective, showing a sense of humour and being highly recognisable, the cheerful motifs enable consumers to easily identify with them.

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