Ergon Foods, a company promoting Greek products, commissioned the design of a series of specialties, tools and accessories. In the context of this campaign, a colourful world of illustrated characters was created. Yiayia, which means “granny” in Greek, is the main protagonist here. The illustrations convey a Greek flair with a modern, fresh style. By adopting a child’s-eye perspective, showing a sense of humour and being highly recognisable, the cheerful motifs enable consumers to easily identify with them.