Client: Brunner GmbH, Rheinau, Germany
Digital Campaign
Montblanc presents: A Parisian Winter Tale
The luxury-brand Montblanc has been standing for good craftsmanship and sophisticated product design, also embodied by the claim “Made by hand”, for a long time. As most of the company’s products are sold as gifts, Christmas seemed to suit best for a bold campaign that would elevate the brand identity, and, in addition, increase sales both online and offline. In order to deliver branded content worth watching and sharing, a web series, filmed in a handcrafted paperwork set, build the congenial base. Design elements and pictures from these films were featured in all means of communication. The outcome was a campaign with branded content and corresponding sales marketing.
Credits
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Client:Montblanc, Hamburg
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Director Global Marketing Communications:Lüder Fromm
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Design:Scholz & Friends
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Chief Creative Officer:Matthias Spaetgens, Robert Krause
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Art Direction:Jörg Waschescio, Jürgen Krugsperger, Alicia Kassebohm, Ralf Schröder
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Text:Felix John, Stefan Sohlau, Leo Struck
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Account Management:Daniel Ackermann, Vera Krauße
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Art Buying:Kirsten Rendtel
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Motion Design:Salon Alpin
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Character Design:Daniela Leitner
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Web Special Design/Implementation:Scholz & Volkmer