11-00111
Click on image to view high resolution
11-00111
Click on image to view high resolution
11-00111
Click on image to view high resolution
11-00111
Click on image to view high resolution
11-00111
Click on image to view high resolution

Liebhaberstücke Cherished Objects

[Catalogue]

Client

Trachten-Informationszentrum des Bezirks Oberbayern, Benediktbeuern

Design

Cerno Design, Munich

Creative Direction/Concept

Jana Cerno

Graphic Design

Jana Cerno

Photography

Frank Bauer, Munich Dirk Tacke, Munich

Text

Christian Aichner, Munich

In order to present traditional costumes without falling into the trap of archtraditionalism or trivialisation, this catalogue stages them as “cherished objects”. Thus, the costumes feature thematically in the context of individual catalogue segments on “Jewelry”, “Cutlery”, “Fashion” and “Publications”. In addition, a comprehensive booklet titled “the invisible bond” describes the goals and self-image of the Trachten-Kontor (traditional costumes unit) of the Trachten-Informationszentrum (TIZ) with as little traditional costume centricity as possible. Expressive illustrations and workshop images enhance the published material with contemporary imagery.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.

back