11-00310
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11-00310
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11-00310
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11-00310
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11-00310
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Mercedes-Maybach S600 Pullman – Book of Inspiration

[Book]

Client

Daimler AG, Stuttgart

Design

Schwarz Gruppe Design, Stuttgart

Art Direction

Mariella Molter, Michael Krüger

Coordination Production

Marc Kessler, netzwerk P Produktion GmbH, Stuttgart

Copywriting

Ingrid Hedrich, Text und Konzept Ingrid Hedrich, Stuttgart

Creative Direction

Thomas Schwarz

Generative Design

Stefan Kuzaj, Jochen Winker, 17K GbR creating interaction, Stuttgart

Paper

Dr. Axel Scheufelen, Metapaper GmbH & Co. KG, Stuttgart

Photography

Harry Ruckaberle, ISS Debeos Studios, Sindelfingen Alexander Fischer, Photo and Motion by Alexander Fischer, Baden-Baden

Post-Production

Marion Straub, eder GmbH, Ostfildern

Printing

Tobias Rau, Find Druck und Design, Leutenbach-Nellmersbach


Conceived as sales and inspirational literature, this book focuses on the fascination for the new Mercedes-Maybach S600 Pullman. In order to promote the car as a vehicle of new dimensions and the epitome of size, innovative images were created to convey an immediate experience and intensive sense of spaciousness. It therefore touches first on the history of this vehicle, with the exceptional length of the Pullman being turned into a consistent design element that retraces the line management in all models of this series. The subsequent presentation of the new models intends to facilitate a visionary view of the car’s development up to the present.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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