Client: Campo Grafico Association, Milan, Italy
Book
YOUCAT Bible
The development of this Catholic Bible integrates and expands on the communicative and aesthetic means as well as the strategic principles of a previous project (an international Youth Catechism). Tools such as branding, illustration and infotainment elements were integrated by following a process of target group participation. Therefore, most of the photographs were taken by young people to have them participate actively and directly in the making of this Bible. The “Youth Bible of the Catholic Church” is being translated into 35 languages and inculturated into local participation projects.
Credits
-
Strategic Planning/ Editorial Management:Bernhard Meuser, YOUCAT Foundation
-
Editorial Work:Clara Steber, YOUCAT Foundation
-
Design:Alexander von Lengerke, Cologne
-
Client:YOUCAT Foundation gGmbH, Aschau im Chiemgau
-
Publisher:Christoph Schönborn, Archdiocese of Vienna Michael Schönberger, YOUCAT Foundation
-
Writer:Thomas Söding, University of Münster