11-01107
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11-01107
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11-01107
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11-01107
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11-01107
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Pure Cycling

[Magazine, Product Catalogue]

Client

Canyon Bicycles GmbH, Koblenz

Design

KMS TEAM, Munich

Design Direction

Jessica Krier

Graphic Design

Aurelian Hallhuber

Managing Director

Patrick Märki

Managing Partner

Knut Maierhofer

Pre-Press

Angela Keesman

Production

Matthias Karpf

Project Management

Kathrin Bach

With the aim of inviting readers to explore the experiences of Canyon cyclists and conveying a vivid impression of the passion for this sport, the magazine “Pure Cycling” documents a ride with mountain bikers Fabio Schäfer and Jannik Hammes through the US state of Utah. The minimalistic design philosophy of the company was translated into a compact format, a streamlined layout and progressive typography. Since the product catalogue contains the technical data for the 2016 bikes in the form of an insert, it can also serve as a practical resource for use at trade shows and events.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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