Click on image to view high resolution

Pepsi Spire 2.0

[Interactive Installation]


PepsiCo Design & Innovation, New York

Design/Creative Direction

Firstborn, New York PepsiCo Design & Innovation, New York

The interactive installation Pepsi Spire 2.0 delivers an engaging experience that invites users to mix their own beverage, selecting from over 500 combinations. Spire 2.0 is part of a portfolio of ongoing fountain equipment innovation, offering exceptional capabilities in a versatile format that fits into different food-service environments. To make this personalised experience clear and intuitive for all audiences, a familiar top-down flow was designed that allows users to instinctively select and customise their drink with flavours.

You want to submit your projects to the Red Dot Design Award? Please enter here.