11-03057
Click on image to view high resolution
11-03057
Click on image to view high resolution
11-03057
Click on image to view high resolution
11-03057
Click on image to view high resolution

Lululux

[Book]

Client

Lote 42, São Paulo

Design

Casa Rex, São Paulo

Art Direction

Gustavo Piqueira

Design Assistance

Marianne Meni

Graphic Design

Gustavo Piqueira, Samia Jacintho

Lululux was conceived as a humorous game of re-signification that questions players’ perceptions. It features 20 napkins, six place mats and eight coasters, each silk-screened with one of the 34 fragments, creating a multiplicity of reading possibilities. As such, it is designed to serve as a transformative element of the reading experience. Lululux is unbound by fixed structures, but rather spread across a narrative dining set. Readers are invited to read it sequentially, one format at a time. However, if readers decide that this book is not their thing, they can use it for setting the dinner table.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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