Client: FUJITSU GENERAL LIMITED, Kawasaki, Japan
Documentary Film,Image Film
Paralympics – The Fastest Route to Freedom
This visually attractive and interesting short documentary film is about athletes of the German National Paralympic Committee who are competing for gold in Sochi. Shot in epic black and white, in slow motion and combined with offscreen interview sequences, the film portrays the athletes as heroes. Thus, the viewer can fully engage with the topic of top-class sports, only noticing at second glance that the film presents driving aids by Volkswagen. The product is subtly integrated into the film and named only at the end.
Credits
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Client:Volkswagen AG, Wolfsburg
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Design:KircherBurkhardt GmbH, Berlin
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Film Direction/Camera:Dirk Soldner
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Film Production:Felix Vollmar
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Film Editing:Jacob Ipsen
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Music/Sound Design:der Flieger / Studio